H.E. Williams, Inc. Appoints C&O Sales as Representative in Key Midwest Markets
Carthage, MO — January 8, 2026 — H.E. Williams, Inc., a leading U.S. lighting manufacturer, announced today that C&O Sales has been appointed as its sales representative for Nebraska and Iowa, effective January 6, and Kansas and Western Missouri, effective February 5.
“We see this next step as an investment in our customers and future opportunities,” said Jenny Brust, Senior Vice President of Sales and Marketing, H.E. Williams, Inc. “C&O aligns well with our long-term strategy, and we are confident their team will help us further strengthen customer awareness and market coverage across the territory.”
C&O brings extended regional coverage and trusted relationships with contractors, distributors, and specification professionals, along with the technical expertise to drive specification and adoption of Williams solutions across a broad range of applications.
“Williams is a highly respected brand known for its legacy of quality, performance, and innovation,” said Terry King, President, C&O Sales. “We look forward to working closely with the Williams team and collaborating with our contractor, distributor and specification partners on projects that drive long-term success.”
Together, Williams and C&O will continue delivering high-quality lighting solutions backed by friendly service.
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